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Node 78

The True Cost of Search Engine Optimisation

The True Cost of Search Engine Optimization
By Michael Fleischner

I'm often asked by companies how much they should be spending on search engine optimization. As you can imagine, the answer to such a question depends on a large number of factors. An SEO budget could be based on the number of web properties you're managing, how much work there is to do, and who will be doing the work for you.

Despite popular belief, search engine optimization is not free. Many times, individuals try to compare SEO to pay-per-click or search engine marketing, but the two are very dissimilar. Many of the costs associated with search engine optimization are involved in labor, site development, and acquisition of in-bound links. Unlike PPC, search engine optimization does not work on a pay-per-click basis.

Feature - How to Optimise Your Website for Bing

How to Optimise Your Website For Bing
By Michael Fleischner

Now that new search engines like Bing are being talked about more readily, it's clear that people want to know how to optimize for Microsoft's latest introduction to search. Those who visit Bing will find that the site provides general search and a category search. Other than a large graphic, the search engine doesn't appear to have a lot behind it. However, Microsoft has reported a more intelligent search engine and new search experience.

Google to Rival Microsoft with Operating System

Google to Rival Microsoft With Operating System
By Musa Aykac

Microsoft have been dominating the operating system market since the PC was first released. The company creator Bill Gates has been at the edge of cutting technology right from the forefront. Nowadays Microsoft is the only operating system that is used on PCs, almost every computer comes pre bundled with the whole Microsoft package.

Internet Explorer 6 - Almost Dead!

Internet Explorer 6 - Almost Dead!
By Darren E

Internet Explorer 6 is almost dead! And we should let it die! IE6 is a dinosaur and a thorn in almost every modern web developer's side. If you are a web developer or web designer, you should stop supporting IE6 and make suggestions to people to upgrade their browser instead. Why? Because Internet 7 and now Internet 8 are out and readily available. As a web designer, do you *REALLY* want to support 3 browsers? We know that we most certainly DO NOT!